NEW YORK (CBSNewYork) – There are endorsements, and then there’s this.
Four NFL linemen are helping to promote moistened toilet paper for men, the New York Post reported.
The product is called “One Wipe Charlies.”
So who are the burly figures who are putting themselves out there for toilet wipes, you ask?
Cowboys center Travis Frederick, Vikings center John Sullivan, Bills center Eric Wood and Chargers center Nick Hardwick are at the center of the campaign.
Mike Dubin, CEO of Dollar Shave, invented the product.
“Most of the centers we approached were game to try this,” Dubin told the New York Post. ”They are guys not a lot of people are reaching out to. We wanted to make something just for men; it’s aspirational, a way to get it done in one.”
Dubin, for one, can vouch for the comfortableness and effectiveness of the toilet paper.
“I’ve been using wet wipes for years,” the executive told the newspaper. “Its an enjoyable experience.”
NFLers to star in ads for… men’s toilet wipes nyp.st/187Mfld I wish some of the centers I played with had this. #hairy #schwetty—
Boomer Esiason (@7BOOMERESIASON) September 17, 2013
The four centers will make roughly $10,000 each for their association with “One Wipe Charlies,” Advertising Age reported.
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Source: CBS local New York