The Regional Office of Sustainable Tourism says businesses play a large part in the impact of social marketing and tourism in our region.. Saranac Lake Village Trustee Paul Van Cott says the relationship with ROOST is a powerful part of the village’s efforts to strengthen tourism.. The Presentation is followed today at 10am in the Cantwell Community Room at the Saranac Lake Free Library.. Saranac Lake Chamber Director Katy VanAnden says the focus will be on the importance of web presence and maintenance..
At a special meeting in the Harrietstown Town Hall on Wednesday evening, ROOST President Jim McKenna told Franklin County Legislators, Town Councilman and Village Trustees and a substantial audience how the focus on advertising and marketing is changing..
The SaranacLake.com website has seen significant growth over the previous year and McKenna says it’s important to remember that this is only the five month update..
The Organization is an outcropping of the North Country Regional Development Council’s interest in creating a single brand image for the entire region.. McKenna says ROOST is reaching out to achieve that goal.. including to Wilmington, Schroon Lake,