New Name, Same Goal for the “Adirondack Foundation”

Adirondack Foundation - Vertical LogoLAKE PLACID –The community foundation known as Adirondack Community Trust, or ACT, since 1997 now has a new name: Adirondack Foundation.

“Over the years, our organization has frequently and too easily been confused with a bank,” said Cali Brooks, Adirondack Foundation’s executive director. “Adirondack Foundation more accurately conveys our charitable purpose. While the name has changed, our mission has not: We will continue to lead and inspire the growth of generosity to benefit the Adirondack region.”

Last fall, Adirondack Foundation’s Board of Trustees held a strategic retreat to examine the past, present and future of the organization. As a result, the board reaffirmed the community foundation’s commitment to the greater Adirondack region and agreed to consider a new name, strategies, outcomes and an upgraded website.

Adirondack Foundation ACT Board - SLIDE

Members of the Board of Trustees and Advisory Council of Adirondack Foundation, formerly Adirondack Community Trust, gather at the Aug. 23 board meeting at Heaven Hill Farm in Lake Placid.

After careful consideration, including guidance from Lake Placid-based marketing and advertising agency Adworkshop and input from staff, the board voted unanimously to change the name to Adirondack Foundation. The new name coincides with the launch of a new, improved website, developed by Adworkshop. The address—www.generousact.org—is the same, but the site is now better looking, more efficient and user friendly.

“We’re proud of our role as philanthropy central in the Adirondack region,” said John Ernst, chair of Adirondack Foundation’s Board of Trustees. “We provide stewardship for more than $34 million—and growing—in personalized charitable funds and organizational endowments. We plan to deepen services to the donors and the nonprofits that entrust us to carry out their charitable giving.”

Adirondack Foundation has introduced a new logo to go with the new name, as well as a new tagline—“Generous Acts Enhancing Communities”— which reflects Adirondack Foundation’s charitable mission while acknowledging the organization’s past as ACT.

“This step is a credit to the hundreds of people who have worked together over the past 16 years to build this community resource,” said Meredith Prime, who co-founded the Adirondack region’s community foundation. “Adirondack Foundation has become the largest private grantmaker in the region, thanks to the generous people who take advantage of its wide range of donor services. Congratulations to all.”

Adirondack Foundation provides stewardship for more than 220 distinct personalized charitable funds and organizational endowments that are pooled and invested. In the 2013 fiscal year, the foundation awarded $1,920,240 in grants to help meet the needs of Adirondack region communities and once again received accreditation from the Community Foundations National Standards Board, meeting the nation’s highest philanthropic standards for operational quality, integrity and accountability.

In the coming weeks, Adirondack Foundation will unveil Adirondack Gives, a new crowdfunding website for Adirondack region nonprofits.

“We want to make giving easy and accessible in a way that makes a positive impact on the communities we serve,” Brooks said. “Adirondack Foundation is a convener, a strategic partner and a catalyst for change.”

For more information, visit www.generousact.org or call (518) 523-9904.