As IRONMAN weekend approaches, we focus today on The Ironman Experience Committee.. under the umbrella of the Lake Placid Business Association, which has been working to enhance the event experience for attendees and locals by raising awareness of the benefits this event brings to the region.
“The economic impact of this event does not end at hotels, shops and restaurants,” said Committee Chair Linda Comito Moore. “The money brought in during that week and throughout the training season is redistributed within the community and benefits all of our residents.”
The event welcomes annually 20,000 visitors from all 50 states and 20 countries and directly contributes $10 million to the local economy.
“This year, we worked in partnership with other local organizations to ensure Route 73 was repaved for everyone’s benefit, including the athletes’ safety,” said Moore. “If this event went away, everyone would feel the impact. We want the Ironman community to feel welcome in our region and return for Ironman events as well as their personal vacations for years to come.”
For the second year, the Committee is offering family packets to visitors highlighting Lake Placid Business Association members. The packets include marketing information about the participating businesses which are distributed through the local hotels. This initiative is designed to encourage visitors to shop locally during this important event.
“This benefit is available free of charge to our members and helps Ironman guests see all of the great things that Lake Placid has to offer,” said Lori Fitzgerald, president of the Lake Placid Business Association. “Businesses are opened and ready to serve our residents and visitors, year round, including Ironman Sunday.”
Also, the Ironman Experience Committee want to remind residents and visitors that Main St. will remain opened during the event and encourages everyone to drive, ride and run safely.