Learn More From People You Like!

Scientists in Sweden discovered that we are more likely to learn from people we like! Researchers asked people to remember and connect different common objects, and found that they were more likely to remember information when it was presented by someone they liked.

Participants also found it harder to retain knowledge presented by someone they disliked. Researchers believe this could play a role in how people think about politics.

"We integrate information differently depending on who is saying something, even when the information is completely neutral," Psychology Professor Mikael Johansson said. "In real life, where information often triggers stronger reactions, these effects could be even more prominent."

Learn More...


Add a comment

On Air Now

  • Woodhouse

    5:00am - 10:00am

    Wake Up with Woodhouse! He's up early to make the beginning of your day better... with his unique "brand of humor."

WCAX Weather

WCAX Weather

Coming Up

  • Dylan Ayer

    10:00am - 3:00pm

    What's on her mind? Dylan will tell you! There's nobody better to hang out with during your workday!

  • Ronnie Ramone

    3:00pm - 8:00pm

    Go Home with Ronnie, it'll be a good time... we promise!


Recently Played