The format change is based extensively on market research and listener feedback.
FOR IMMEDIATE RELEASE
Plattsburgh, NY — April 1, 2025 — Get ready to “Never Gonna Give You Up” as 106.3 NBZ-FM, the classic hits radio station you know and love, is making a bold move in the world of radio broadcasting. Starting today, 106.3 NBZ-FM will change its format to something fans have been waiting for: a full, non-stop, all-Rick-Astley-all-the-time station!
Yes, you read that right — for the second time in radio history, 106.3 NBZ-FM will dedicate its entire airwave to the timeless tunes of Rick Astley, playing nothing but Rick Astley 24 hours a day, 7 days a week. From “Never Gonna Give You Up” to “Together Forever,” fans of the British pop sensation will now have round-the-clock access to his entire catalog, including deep cuts, remixes, and live performances.
"We’ve been reading the room, and it’s clear that Rick Astley is more than just a ‘90s icon — he’s an eternal favorite," said Woodhouse, Program Director at 106.3 NBZ-FM. "So, we thought, why not do something revolutionary and give the people exactly what they want? Rick Astley fans have been requesting more, and we’re happy to deliver. Whether you’re at home, in the car, or at work, you’ll always have Rick by your side!"
In addition to the core Rick Astley hits, 106.3 NBZ-FM will feature exclusive content such as “Astley Hour” hosted by Ronnie Ramone — a weekly deep dive into Rick's career, behind-the-scenes stories, and fan submissions. The station will also roll out special "Astley Ad-Libs," where listeners can participate in fun live on-air events, all designed to celebrate the man who has truly become a cultural phenomenon.
"It’s truly an honor to be a part of this groundbreaking move," said Rick Astley in a statement. "I’ve always known that my music connects with people in a special way, and I’m thrilled to know that 106.3 NBZ-FM is giving my fans a station that celebrates this journey. I guess I’m ‘Never Gonna Let You Down’ now!"
Fans can tune in to the station on 106.3 FM, as well as stream live via the station's website, mobile app or Alexa skill. As always, the station will continue to maintain its commitment to quality sound, ensuring that every Astley track sounds as pristine as the first time you heard it.
106.3 RICK-FM will debut at 7:00 PM today.
About 106.3 NBZ-FM:
106.3 NBZ-FM is a Plattsburgh, New York-based classic hits radio station that has long been a local favorite for listeners who enjoy a mix of timeless tunes from the '70s, '80s, and '90s. With its new format change, 106.3 NBZ-FM is embracing its mission to give fans what they want — 100% Rick Astley, 100% of the time.
For more information, visit WNBZ.com or follow us on social media at @1063NBZFM.
Contact:
Woodhouse
Operations Manager
106.3 NBZ-FM
(518) 324-1063
woodhouse@wnbz.com
Don’t ever give up on us, and tune in to Rick — all day, every day!
This is an April Fools' Day prank. Please enjoy responsibly!
Electronic Media in Libraries
