Cracker Barrel Reverts To Classic Logo After Backlash

Wednesday, August 27, 2025 at 8:00 PM

In a swift reversal, Cracker Barrel has decided to abandon its recently introduced "All the More" logo and revert to its original, iconic branding. The restaurant chain faced a significant backlash from conservative customers who accused the company of abandoning its traditional values and "going woke" with the updated logo. Cracker Barrel acknowledged the feedback from guests, stating, "We said we would listen, and we have. Our new logo is going away and our 'Old Timer' will remain." The move comes less than two weeks after the logo's launch, which was part of a broader effort to modernize the Cracker Barrel brand. The company's stock price had dipped nearly 13% since the rebranding announcement, but rebounded sharply following the decision to restore the classic logo featuring the familiar "Uncle Herschel" and barrel imagery. (Story URL)


PHONE TOPIC: Have you ever flip-flopped on a decision after others reacted badly?

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