Rice University is providing free beer, Ben & Jerry's ice cream, and $15 food truck vouchers to students attending Saturday's home football game against North Texas at Rice Stadium. Students must show valid Rice IDs to receive the perks at "The Nest" on November 22nd. Additional prizes include chances to win Turtlebox Speakers and $500 H-E-B gift cards. The promotion aims to increase attendance for the struggling football program, which holds a 5-5 record and sits 11th in the American Athletic Conference. Rice Stadium seats 47,000 but the university enrolls only 8,961 students. The school averages just over 20,000 fans per game over five years. Tickets remain available despite the extensive promotional campaign designed to draw the season's largest crowd to the final home game. (Story URL)
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