A recent survey of 5,000 U.S. adults reveals that 77% now make mealtime decisions based on social media trends. Nearly everyone (93%) regularly encounters food posts on social media, which make up almost 40% of their feeds. Over half (58%) have amassed enough viral recipes to fill a cookbook. The study highlights the growing prominence of digital cuisine, from discovering cooking hacks (56%) to exploring new dishes (44%) and creating viral meals. Food has become a powerful connector, with 60% regularly sharing meals with friends and 47% digitally passing along recipes or food content. Fries rank high among favorite shareable foods, second only to pizza. (Talkerresearch)
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